The X Game… It’s the collision of culture, mindset, training and staff work. The pursuit of the final word prize... eXcellence. It is eXecution. An obsession with profitable the hearts of every customer. It is eXpansion. Lifting your vision. Breaking muscle reminiscence. Growing individuals. Building an empire. It is X Factor. The immeasurable issues that lie deep inside our DNA. Innovation. Entrepreneurship. Community. This is the game we play. A recreation of focus. A game of connection. A recreation of High Volume Mentality. This is ‘The X Game’. Welcome to Rally 2022: The X Game. Two days of inspiration, celebration and connection that includes displays from the Domino’s Executive Team, high performing Franchisees and special visitors.