GfK Performance Pulse

GfK Performance Pulse

By GfK

GfK Performance PulseGfK Performance PulseGfK Performance Pulse

Use your smartphone to observe weekly sell-out activity. Track your closest competitor, launch performance, or promotions on-the-go. Use it as an early warning system to respond immediately and stay competitive.

Designed for native gross sales managers, the GfK Performance Pulse supplies easy access to the weekly Point of Sales insights you have to succeed: a dependable basis for tactical decision making – wherever you would possibly be. At your fingertips you discover an at-a-glance abstract of market share, sell-out performance, closest competitor, strongest mover and best-selling fashions. You can swipe through to key market developments and get into the granular details for a deep dive into best-selling models, manufacturers, costs and channels.

Weekly sell-out intelligence from the world’s largest retail network:

• Track the impression of your promotions: Understand if sales uplift outweighs your investment. Evaluate the origin of sales. Exploit seasonal peaks. Measure your competitors’ promotions. Assess the influence in your overall brand share.

• Monitor and regulate launch exercise: Set practical objectives and benchmarks. Evaluate channel distribution in key channels. Maximize promotional activity. Understand sell-out dynamics. Adjust the supply chain.

• Compete better: Compare your sell-out efficiency to your key rivals. Track the impression of your competitors’ promotions and launches.

• Respond quick: Get notified whenever new data is out there. Measure your success - and spot alternatives. Take corrective action fast.

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